編號 Reference No.

HKFYG-20251208-2326

服務單位 Service Unit

文化藝術組

工作職責 Job Duties and Responsibilities

This is a high-impact, all-in-one role responsible for driving the public profile of our dynamic cultural programmes, with a focus on maximizing audience reach and engagement.

At this position, you get to tell the world of one of the largest a cappela festival around Asia, International music events, wellness-oriented art programme, down to small but life-changing enlightening programmes for students and youth.

Responsibilities include:

• Creative Campaign Execution: Conceptualise, design, and execute compelling marketing and publicity campaigns for diverse cultural events, ensuring strong alignment with overall programme goals.
• Digital Content Ownership: Manage all social media platforms, creating engaging, high-quality bilingual content (text, graphics, photos, video) to build community and drive traffic.
• Audience Development: Plan and execute promotional activities specifically targeting youth, arts enthusiasts, and the general public.
• Media & Communications: Handle external publicity, including writing effective press releases, invitations and advertorials.
• Brand Stewardship: Ensure the unit’s brand identity is well-established consistently and creatively across all promotional channels and materials.
• Partnership Support: Assist with coordination and outreach for potential event sponsorships and community partnerships.
• Performance Tracking: Monitor key marketing engagement metrics (e.g., reach, shares, clicks) and provide concise feedback reports for rapid tactical adjustments.
• Event Support: Provide essential administrative, operational and hands-on support for joint programmes.

入職要求 Entry Requirements

主修科目 Study Fields：

- Associate Degree / Higher Diploma or above in Marketing, Communications, Arts Management, or related field.

知識及技能 Knowledge, Skills and Abilities：

- Proficiency in digital marketing platforms and social media management.
- Exceptional bilingual writing skills (Chinese & English) for creative and promotional use.
- Competency with design and content creation tools (e.g., Canva, Photoshop) and basic video editing.
- Practical understanding of audience engagement and community building strategies.
- A strong background or demonstrated interest in street / urban dance is a significant advantage.

個人特質 Personal Attributes：

- Highly resourceful, creative, and comfortable taking ownership of diverse responsibilities.
- Excellent communication, interpersonal, and team collaboration skills.
- A genuine passion for arts, culture, and youth development.
- Hungry for knowledge and innovations.
- Ability to manage multiple micro-level tasks efficiently and adapt quickly.

其他要求 Additional Requirements：

- Minimum 2 years of relevant experience in marketing, promotion, or cultural events.
- Able to work outside regular office hours for events.
- Occasional weekend or evening duties required.

備註 Remarks

• Portfolio of past marketing or promotional work is preferred.
• Candidates may be required to undergo Sexual Conviction Record Check (SCRC) if job duties involve frequent contact with children.
• Only shortlisted candidates will be notified to attend a written test.
• If the applicant has not been interviewed within 3 months, the application will be regarded as fail and the information will be destroyed immediately.
• If the applicant is being interviewed but not admitted, information will be destroyed within 1 year after the completion of the recruitment process.

(The information provided by the applicant will be kept confidential and will only be used for recruitment purposes.)